Bringing sport to the doorstep in disadvantaged communities

Young people playing futsal at StreetGames projectOfficial partnership launched

“For grassroots sport to move with the times and remain relevant to young people, new ways of working are needed. That’s why StreetGames is so important.”

Richard Lewis
Sport England Chair

Sport England has created a new official partnership with StreetGames to give national governing bodies, local councils and other sports providers new ways to engage with young people in disadvantaged communities.

We’ve made a two-year investment of £680,000 in StreetGames. This will enable them to build on their track record of delivering ‘doorstep sport’ - tailored neighbourhood-based sporting initiatives which are delivered at a time, location and in a style that people want.

Thanks to StreetGames becoming one of our national partners, more sporting organisations will benefit from the charity’s expertise in making sport accessible to young people, regardless of their social circumstances – helping to deliver a lasting Olympic participation legacy.

Sport England’s Chair, Richard Lewis, said:

“For grassroots sport to move with the times and remain relevant to young people, new ways of working are needed. That’s why StreetGames is so important. By bringing sport to the doorstep, StreetGames opens up new routes for national governing bodies and other sports providers to make lasting connections with young people and unleash their sporting potential.”

The partnership will also improve links between existing StreetGames projects and mainstream club participation - helping youngsters to cement their sporting habit and unearthing and nurturing new talent.

StreetGames has committed to working with at least six NGBs in the first year of the partnership, rising to 14 in year two. The support from StreetGames includes:

  • Connecting ‘doorstep sport’ to mainstream clubs, leagues and talent development structures
  • Help in recruiting and deploying volunteers within disadvantaged areas
  • Advice on the design and delivery of neighbourhood interventions
  • Testing innovative ways to bring sport to disadvantaged communities.

Jane Ashworth, Chief Executive of StreetGames, said:

“Sport England is taking the lead in making sport available to anyone and everyone. We are delighted to play our part in this and in ensuring that sport for all is a reality for young people regardless of who they are or where they live.”

To celebrate the deal, World Championship medal-winner Tyrone Edgar and the Secretary of State for Culture, Media and Sport, Ben Bradshaw MP yesterday visited Active Planet, a StreetGames project in west London.

Ben Bradshaw said:

“StreetGames has brought new sporting opportunities to tens of thousands of young people in the last two years in some of Britain's most deprived communities. It is part of the Government's record investment in sport and physical activity and is helping us achieve the commitments we made alongside our successful Olympic bid to get two million people doing more sport or physical activity by 2012.”

To find out more about StreetGames and how they are working with NGBs, visit their website

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