Creating partnerships with London 2012 sponsors

On 25 June Sport England’s Commercial team, together with the Youth Sport Trust and UK Sport, hosted a meeting with the London 2012 sponsors to listen to what the public sector are doing in sport across the spectrum.

With little more than two years to go until London 2012 there is a unique opportunity to maximise the good that sport can do across the sporting landscape at school, community and elite level, by working with 2012 sponsors. At the same time, the economic situation means that budgets are tightening everywhere.

Given those twin factors, gathering all three landscape partners together with the 2012 sponsors spurred some excellent discussion about the potential partnership opportunities which may exist to help our programmes to become more effective, and 2012 sponsors' marketing budgets to go further.

The following companies attended:

• Adidas
• Atos Origin
• BA
• BT
• Cisco UK & Ireland
• Coca-Cola Great Britain
• Cadbury Schweppes plc
• Deloitte
• Eurostar International Ltd
• Freshfields
• Lloyds TSB
• McCann Worldgroup
• McDonalds
• Nielson
• Samsung
• Threshold Sport (on behalf of BP)
• Visa

Presentations from the event can be found below.

If you have any questions, please contact our Commercial team.