A world-leading community sport environment needs
marketers who understand how to attract customers, change consumer
behaviour, manage stakeholder relationships and generate further
investment, sponsorship or revenue.
This is why Sport England supports the Chartered Institute of
Marketing Professional Diploma for those in Sports Marketing.
It follows the same syllabus as the
CIM's
standard
professional diploma but applied specifically to sport.
It gives people working in the sports industry the chance to
understand how marketing theories, tools and techniques can work in
their sector, at the same time as giving them a qualification
recognised by the world’s largest body of marketers.
Natalie Munt, a member of the Team GB badminton team in the
Athens Olympics, successfully gained her diploma while still
competing. ‘I had a lot of time waiting for tournaments to start so
the structure of the diploma appealed to me as you could work at
your own pace.’
‘I managed to complete the diploma without it having a negative
impact on my training or tournament results. In fact I think it
actually had a positive impact as it took the pressure off me
performing as I knew I was making the most of my spare time and
setting myself up for life after badminton.’
Pete Brudenell, who is still taking the diploma, is
hoping it will help him break into the sports industry.
‘The diploma has allowed me to combine my interest in marketing and
sport,’ he says. ‘I have already learnt a lot and would recommend
it to anyone else in a similar position.
The course usually takes 12 months to complete and is divided
into four modules:
- Marketing planning process
- Delivering customer value through marketing
- Marketing management
- Project management.
Delegates complete each module with a three-part work-related
assignment which assesses its application to sport.
Supporting materials
As a delegate you will receive:
- Specialist sports marketing textbooks plus standard classic
marketing texts
- A choice of either distance learning study or intensive weekend
courses for each module
- Access to a specialist sports marketing micro website
supporting the course with material downloads and access to
research websites
Upon successful completion of the course, you will receive both
the
CIM
Professional Diploma and a Cambridge Marketing Colleges/Sport
England Diploma.
The course is run by Cambridge Marketing Colleges, which has
teaching centres in Bristol, Cambridge, Cardiff, Edinburgh,
Guilford and Manchester. It costs £1,600 to complete the course by
distance learning or £1,895 if you wish to attend weekend courses
or Saturday seminars.
For more information go to the Cambridge Marketing
Colleges website
Professional Certificate in Sports Marketing
The certificate is suitable for those with some experience
in marketing and with limited academic qualifications or delegates
with non-marketing degrees and limited marketing experience.
Duration
Each module requires 45 hours of study. Delegates should allow 6
– 8 hours home study per module per week. For executives in a
fulltime position we would suggest the courses will take between 6
and 12 months to complete.
Study methods
Delegates can choose to study on a Distance Learning or a Taught
Course basis or may combine the two and choose to do some modules
by Distance learning and some by taught sessions.
Assessment
Assessment is by a combination of a 3-hour
examination, case study and work-baseassignments.
For more information download the CIM
Professional Certificate PDF