Our logo

Our logo is really important to us.  We call the circular bit 'the player', this has been with us since our beginning as The English Sports Council.

This history makes the Sport England logo instantly recognisable, and we need to protect this identity to ensure that it remains meaningful.

Below you can download our logo, however you should only download and use our logo if you are permitted to do so. We reserve the right to stop you from using our logo if we do not believe its use is appropriate.

Examples where use of our logo is permitted:

• Editorial use (you are writing about us or one of our programmes)
• You have received funding from us

If you have received funding, you need to determine if you should use our joint "Lottery Funded" logo or a standard Sport England logo.  Most of our current funding programmes (with the exception of Sportsmatch) use Lottery money, and therefore the joint logo should be used.

If you are unsure if you meet the requirements to download and use our logo, or which logo to use, then please email brandhelp@sportengland.org

You can download our logo below - each logo pack contains various formats of our logo and guidelines for its use.

Sportsmark and Activemark logos

Unfortunatley the Sportsmark and Activemark schemes for schools are no longer in operatin and therefore we can no longer supply logos for use on signage, stationery or websites.

Clubmark logo

If you are an accredited club you can download the scheme's logo from the Clubmark website.