35,800 more people playing sport in the West Midlands

The number of adults in the West Midlands who regularly play sport has risen by 35,800 over the past year.

New research ¹ shows that across the region, 664,700 people[2] aged 16 and over are now taking part in sport at least three times a week.

The progress in the region has contributed to an encouraging picture across the country, with 6.93 million adults now playing regular sport.

Key findings from Sport England’s Active People Survey 3 (APS3) for the West Midlands include:

• 206,400 adults now contribute at least one hour a week to volunteering in sport
• 994,900 adults are members of a club where they do sport
• 707,800 adults have received tuition to improve their sporting performance in the past 12 months
• 578,300 adults have taken part in competitive sport during the past 12 months.

Nationally, Sport England is now 115,000 closer to its legacy target to get one million people playing more sport by 2012/13. The encouraging picture comes despite a reduction in the overall spend on sport and recreation during this challenging economic period ³. Sports with a higher cost of participation, such as golf, sailing and snowsport, do however appear to be facing challenges in retaining participants. Other indicators also suggest that many people are opting to do free leisure activities or switching from formal settings to informal participation such as pay & play activities ⁴

Other findings from APS3 show that:

• Individual sports are growing at a faster rate than team sports
• The number of men playing sport three times a week has risen by 176,000 to 4.203 million
• Regular participation among non-white adults has increased by 98,800 to 713,800.

The figures cover the first six months of a four-year funding period in which Sport England will invest up to £880 million of Exchequer and National Lottery funding in community sport, with almost half a billion pounds going to 46 sports’ national governing bodies. The sports have been set individual targets to increase participation over the four years, with the latest sport-by-sport figures also published on our website today.

Six sports ⁵ are already meeting their growth targets for year one, just six months into the funding period. In addition to cycling and athletics, which have delivered a combined increase of over 240,000 weekly participants, the other sports are:

• Boxing, an increasingly high-profile sport, which is showing increases in participation in both recreational and organised competitive boxing
• Table tennis, which is showing strong growth among 16- to 34-year-olds and informal participants
• Canoeing, which appears to have benefitted from a larger number of people taking domestic canoeing or kayaking holidays this summer
• Netball, which is building on the success of the Back to Netball programme by developing more opportunities for people who want to play the game in a more recreational/pay & play setting.

Tennis, which has seen significant increases in participation in the three months since Andy Murray’s strong performance at Wimbledon, is also on course to achieve its year one growth target.

Sport England’s strategy recognises that a number of sports have a particular capacity to grow participation. Four sports have more than one million adults participating once a week - athletics, cycling, football and swimming. Of these, athletics and cycling have each achieved increases of over 112,000 in the past year. Both have benefited from the development of strong grassroots programmes alongside a growing number of mass participation events, low participant costs and a strong and improving performance at elite level which has led to increased profile of the sport.

British Cycling’s Chief Executive, Ian Drake, said:

"We are delighted that cycling is proving so popular and we welcome all newcomers to our sport. Our vision to inspire participation in cycling through achieving worldwide success is clearly working as our athletes continue delivering impressive performances and establishing themselves as sporting role models. Equally important to getting more people on their bikes has been the Skyride initiative, launched in partnership with BSkyB and Sport England last summer, which attracted over 100,000 people to mass participation cycling events across Britain.

“With fantastic public and private sector partners on board and the support of Sport England and UK Sport, I am confident we will further widen the appeal of cycling and make our sport a grassroots success story."

Participation in football and swimming has failed to grow in the past year. For football, the picture for women’s participation is better than for the men’s game. We have high expectations for the FA’s major drive to increase adult participation that will begin early next year and continue beyond the World Cup.

Once-a-week participation in swimming remains below last year’s level, at 3.162 million. Significant resource is being invested in working with the ASA to understand and reverse this trend. Specific interventions that give us confidence that the sport can deliver increases include the ASA’s investment in a network of swimming co-ordinators across the country, and a growing focus on the casual swimmer.

Further areas of concern include participation among women and disabled people. The number of adults with a limiting disability doing regular sport has decreased by 42,800 to 386,700 and regular participation among women has fallen by 61,000 to 2.727 million.

Measures taken to tackle this issue include Sport England’s £10 million National Lottery funding round to encourage ‘Active Women’, and our work with the Women’s Sport and Fitness Foundation to support governing bodies in increasing sporting opportunities for women.

Sport England’s Chair, Richard Lewis, said:

“This is an encouraging set of results. It’s clear we’re making progress in tackling the twin challenges of getting the right sporting opportunities in place, and then changing people’s sporting behaviours.

“Six months into a four-year funding period, we’re delighted that sports such as athletics and cycling are delivering substantial growth. However, we do recognise the challenges around participation among women and disabled people, as well as in some individual sports.

We’re absolutely committed to working with sport to improve our understanding of specific barriers to growth in these areas and taking steps to address them.”

Notes to Editors

Sport England invests National Lottery and Exchequer funding in organisations and projects that will grow and sustain participation in grassroots sport and create opportunities for people to excel at their chosen sport.

Sport England is committed to creating a world-leading community sport system, and has set specific and measurable targets to achieve by 2012/13:

• One million people doing more sport
• A 25% reduction in the number of 16- to 18-year-olds who drop out of at least five key sports
• Improved talent development systems in at least 25 sports
• A measurable increase in people’s satisfaction with their experience of sport
• A major contribution to the delivery of the five hour sports offer for children and young people.

For more information please contact the press office: Peter Dickinson on 020 7273 1800 or Andrew St Ledger on 020 7273 1593.

Footnotes

¹ 193,000 adults (aged 16 and over) living in England were interviewed by telephone between Oct. 2008 and Oct. 2009 for the Active People Survey 3 (APS3), which was carried out by Ipsos MORI on behalf of Sport England. Comparisons are with Active People Survey 1 (APS1) and Active People 2 (APS2), also conducted by Ipsos MORI. The growth in the adult population between APS2 and APS3 is 340,000.

² Based on Office for National Statistics (ONS) population data for mid-2008. The APS3 figure of 664,700 represents 15.2% of the region’s adult population. The equivalent figure for APS2 was 628,900 (14.5%).

³ Source: Office for National Statistics Consumer Trends, Household spend on recreational and sporting services 2007, 2008 and 2009 (Q1 & Q2).

⁴ Source: Mintel, Health and Fitness Clubs – UK, October 2009.

⁵ 13 of the funded sports are either not moderate intensity or have too small a sample size for their growth targets to be measured through the Active People Survey.