Research
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If we understand what stops some people playing sport we can
start to do something about it.
Our understanding participation research programme identifies
the barriers, behaviours and attitudes we need to tackle if we are
to switch more people onto sport, particularly from groups who
play less sport such as lone parents, the recently retired and
young women.
See our latest research into priority
group participation.
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Get the latest statistics on how many people play sport - and
what sports they play - from our Active People Survey.
The data is available nationally, regionally and locally - and you
can also look at results for individual sports.
View our latest Active People survey
results
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Knowing what works is useless if you don't understand why.
We have developed a three stage approach to project evaluation
that can be used by anyone planning a sports project, programme or
initiative.
Learn how to evaluate impact
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People will only keep playing sport if they enjoy it.
So we have developed an innovative satisfaction survey
which helps us measure satisfaction levels within individual
sports.
We have used this information to set satisfaction targets for
sport we fund and will monitor each governing body's progress -
providing help and support to get levels higher when we need
to.
Find out how satisfied our sports
participants are
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What is sport's impact on the economy? Sport England's Economic
Value of Sport report, published in August 2010 assesses the
economic value of sport across England as a whole and separately
for each region.
Find out what sport is worth in your
region
If Sport England is to succeed in
creating sporting habits for life we need evidence, insight and
understanding.
We need to track our progress in growing and
sustaining participation in sport.
We want to find out why people play sport,
what keeps them engaged and why they drop out.
And we want to understand what does and
doesn’t work in getting people playing more and better sport so we
can invest our time, money and expertise wisely.
Our Active People
Survey measures how many people participate, who they are, what
sports they do, and how this varies across England. The latest
release revealed that 15.5 million people now play sport at
least once a week. Active People Survey data is used
in our recently published Local Sport
Profile Tool, which provides a detailed profile of each local
authority, including data on sports participation,
health, market segmentation,
and facilities.
Our ‘satisfaction with
the quality of the sporting experience’ survey (
SQSE
),
provides measurement and insight into the reason why people take
part in sport and what impacts on their level of satisfaction.
These things matter – as the better the quality of experience the
more likely they are to keep playing.
The Sport England research team has developed
an online alert service which will keep you informed of recent and
forthcoming research developments. This bulletin is part of our
continuing commitment to find improved ways to disseminate research
findings. If you would like to receive the research bulletin,
email: research@sportengland.org
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