Using Active People Diagnostic and Sport Market Segments

In September 2009 Sport England commissioned Sheffield Hallam University to develop training for our partners on Active People Diagnostic and Sport Market Segments tools. The training programme was designed as part of Sport England’s duty to co-operate. In England, 82 local authorities prioritised NI 8 (adult participation in sport and active recreation) in their Local Area Agreement and we are committed to exploring ways to help authorities achieve improvement in sport.

In partnership with Sheffield Hallam University, we developed a bespoke training and resource package and delivered 23 data training sessions across the country. The training was primarily focused on supporting NI 8 Lead Officers and corporate performance specialists in the 82  local authorities  that prioritised NI 8 in their Local Area Agreements; our core audience also included County Sport Partnerships.

To ensure all partners can benefit from the work with Sheffield Hallam University, the material from the training sessions is now available. You can either download PDF’s of the individual training modules or, alternatively, follow the web tutorial videos.

To access the Active People Diagnostic and start to use local data you first need to register – this is free, easy and quick.

Sport Market Segments have been developed to help understand our attitudes to sport and what motivates us to take part in sport or choose not to.